Junhao Vincent Yu

Assistant Professor

Farmer School of Business

Miami University


I am an Assistant Professor at Farmer School of Business, Miami University. I am interested in adopting a behavioral angle to understand and improve supply chain and operations management decisions. I am a member of the Ethical Apparel Index (EAI) project team that investigates effective strategies firms can use to communicate their ethical manufacturing practices to consumers. Before joining Miami University, I was a Postdoctoral Research Scholar at the NC State University. I received my Ph.D. from the University of Minnesota in 2021.


  • Behavioral operations management
  • Supply chain risk management
  • Corporate social responsibility
  • Operations-marketing interface


  • PhD in Business Administration (Supply Chain & Operations), Minor in Psychology, 2021

    Carlson School of Management, University of Minnesota

  • MSc in Business Administration (Transportation & Logistics), 2015

    Sauder School of Business, University of British Columbia

  • BBA in Logistics Management, 2012

    Southwestern University of Finance and Economics, China